Universal Music Enterprises (UMe), the global catalog division of Universal Music Group (UMG), has inked a deal with SOFA Entertainment Inc. for the global digital rights to The Ed Sullivan Show library, which encompasses the influential television program’s historic 23-year primetime run on CBS.

This marks the first time that Ed Sullivan Show performance and guest segments will be officially available in their entirety across streaming services worldwide.

Launching today (June 12) on The Ed Sullivan Show’s official YouTube channel, the first segments showcase landmark live musical performances.

Included in this vast catalog are iconic clips that have primarily only been available in excerpted versions on EdSullivan.com or as low-resolution digital bootlegs.

Scores of rarities will also be available digitally for the first time.

Many segments will be upgraded to high-resolution clips as part of UMe’s strategic curation of the show, which it describes as, “a national treasure”.

Read more at Music Business Worldwide.